BoShoCo

The rebuild came in steps. The first was getting something better up on the stack they already had. The old Squarespace site buried most of what the company does, and in a usability study, 12 of 15 participants could not discover the full range of services.

So V1, in 2025, rebuilt the structure. Every service got a place on the homepage and a page of its own. Run again after launch, the same study found that every participant could find them.

Working in V1, the client ran into the limits of Squarespace. Adding a project or a team member meant duplicating a page, dragging blocks into place and fixing the spacing by hand, every time. So they asked to move to a custom coded environment.

In 2026 I rebuilt the site as a custom WordPress theme. Projects, team members and the other templated parts of the site are now entries in a custom CMS. The client fills in the fields, and the layout takes care of the rest.

Boston Showcase had a practice of borrowing media: finished photography from the projects they had completed. We figured we could take that further. So we reached out to their vendor partners for product stock and b-roll, and I spliced it into the background video behind the homepage hero.

Design is where most of the business starts. The team draws more than 50 kitchens a year in Revit, and 90% of those designs lead to an equipment order. So the new Foodservice Design page leads with the drawings.

I built a pipeline that takes the team's Revit models to the web. Each one is compressed under 3MB and cut at counter height, and it turns with the visitor's pointer. Every drawing sheet sits beside its model, so a client sees the sheet the contractor builds from and the room it makes.

The two below are a large kitchen and a small one, running on this page. Move your pointer or a finger across them.

All 151 of the old URLs carried over at launch, so every link and search result pointing at the old site still lands on a page. On desktop, the homepage scores 99 on Lighthouse performance and 100 on accessibility, best practices and SEO.