Jacob Starr

Digital Designer

Smarter Digital Design

Custom design and build that moves quickly without feeling templated. Every engagement gets scoped after I learn how your business actually runs.

Engagements

Each engagement stands on its own. They also hand off cleanly. A site inherits the brand you have, and a brand respects the decisions your site has already made.

  • Website Design & Build

    Design through shipped front end, by the same hands. Custom WordPress or Next.js, with copy, qualifying forms, and analytics built in.

  • Brand Identity

    Logo, color, type, and the usage rules that hold them together. Lockups sized for signage, social, print, and web, so the mark works wherever it lands.

  • Product Design

    Discovery, research, flows, and prototypes an engineering team can build from, with the evidence behind which features earn their place.

  • Tooling & Automation

    Component systems the site draws from, forms that write into your CRM, and internal tools when off-the-shelf does not fit.

  • Care & Maintenance

    Updates, backups, security, and analytics monitoring, plus banked hours each month for changes you would otherwise pay project rates for.

  • White-Label for Agencies

    Production capacity your studio can put in front of its own clients, delivered under your name. Discretion is part of the deal.

Everything an Engagement Can Include

Everything here is à la carte. Most engagements start with one or two items and grow from there, and nothing depends on taking the whole list.

Foundation

  • Website Design & Build

    Custom-coded, or WordPress when you need to edit it yourself. A stronger foundation means more built in less time, and the design system is locked in so nothing you change later breaks the look. Site copy and a qualifying inquiry form are part of the build, not add-ons.

  • Logo & Brand Package

    Responsive lockups for header, footer, favicon and social, plus a usage guide covering color, type and spacing, so the mark holds up everywhere instead of only in the header.

  • SEO & Growth Foundation

    The answer to why you don't come up when someone searches for what you do. Keyword mapping, schema markup, Business Profile, a citation playbook under your own accounts, and Search Console and Analytics with a baseline to measure against.

Pages & Content

  • Service Pages

    One page per offering, covering process, scope and what working with you looks like. People search by service as often as by location, and a page answering one specific question will outrank a homepage that mentions everything.

  • Location & Market Pages

    A page for each region you actually serve, written for that market rather than listing it. Without one there is no mechanism to rank there at all, and the markets outside your metro are usually the least contested.

  • Audience & Referral Pages

    A page written to one group who already sends you work, like contractors, consultants, agencies, or past clients, instead of to everyone at once. Referral is usually the channel actually producing, and usually the one nothing on the site speaks to.

  • Newsletter Setup

    Branded template, list import and first send, built to pull from work you are already publishing so it isn't net-new writing.

Marketing Collateral

  • Social Kit

    Templates preloaded with your type, color and logo, so a photo from a job site becomes a finished post in about two minutes. The same shot reads as craft on Instagram and momentum on LinkedIn.

  • Decks & Print

    Decks, print and campaign assets that hold the brand instead of drifting away from it every time someone needs a one-pager in a hurry.

Product

  • Product & UX

    MVP sprints, product audits and roadmaps for early teams, through to interactive prototypes your engineers can build from.

  • Design Systems

    Components, tokens and documentation a team can build against without stopping to ask a designer first.

Maintenance

  • Care Retainer

    Updates, backups, security and analytics monitoring, and on-call fixes, plus banked hours each month for the structural changes you would otherwise pay project rates for.

Worth a Conversation

  • SEO Content Strategy

    An editorial plan built around work you already do, so publishing becomes a byproduct of how you operate rather than a second job.

  • Internal Tooling & AI Workflows

    Proposals, onboarding and documentation. In a small team your time is the constraint, and a fair amount of this can be automated.

  • Something Else

    Bring it up. If I'm not the right person to help, I'll connect you with someone who is.

Priced by complexity, scoped after I understand the business.

I don’t publish rates, because I have never scoped the same project twice. Quoting before I understand how a business actually runs is throwing a number into the void, and it usually costs the client more than it saves them. So I learn the operation first, then price it fairly, and I’d rather be a partner in the outcome than a contractor filling a ticket. Ask on our call and I’ll walk you through the whole menu, item by item.

*Most website projects take 2–4 weeks depending on scope and client responsiveness. Full payment upfront, or 50% to start and 50% on completion. ACH, check, or card/bank with an at-cost processing fee. Ownership of final work transfers to you upon full payment.

My Design Process

  1. 1

    Intro Call, Then Onboarding

    A complimentary call to understand the business and the real problem, then a single onboarding document that gathers brand files, copy, access and references in one pass.

  2. 2

    Direction Before Design

    Moodboards and precedents first, then multiple routes presented side by side. We decide on one together before a single page gets laid out.

  3. 3

    Production, By the Same Hands

    I build it myself in Claude Code, shipping to WordPress or Vercel. All of it still has to clear a bar I set long before any of this was on a screen, drawing by hand.

  4. 4

    Revisions, Launch, Analytics

    Real rounds of revision, then launch with analytics wired in, so the first weeks show where people drop off instead of leaving us to guess. Then refinement.

Trusted By Clients

I worked with Jacob on my 2 branding and www projects this year, and the experience was extraordinary! Jacob took on most of the heavy lifting, and freed me up from the shackles of having to do it all myself.

Paul Smith

CEO | Techromatic & Techrobotic

Frequently Asked Questions

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