White-Label Web Design for Agencies

Design and development capacity your studio can put in front of its own clients, delivered under your name. For overflow on one account, or a whole project start to finish.

How It Works

You own the client relationship. I work behind it, inside your process and on your timeline, and the client sees your studio on the work.

I have worked this way with an agency that builds sites for law firms. For one of its clients I designed the brand identity. For another I designed and built the public site and designed the grant portal we built alongside it.

White-Label WordPress

The white-label site I built for that agency is a custom WordPress block theme. The client edits the words and images, and the layout stays locked, so your team is not fielding a call every time someone moves a block.

The theme lives in your repository and on your hosting, under version control. So your developers can maintain it without me, or I can keep maintaining it under your name.

Where I Fit

Some agencies need a designer for one account they are stretched on. Others need a project designed and built start to finish. Either works.

I only show white-label work publicly with the agency’s permission. Discretion is part of the deal.

What I Can Take On

  • Brand Identity

    Logos, palettes, type and brand guides for your clients, presented through you.

  • Website Design

    Page design in Figma or directly in code, handed to your team or built by me.

  • WordPress and Next.js Builds

    Custom block themes or Next.js sites, set up in your repo and on your hosting.

  • UX and UI

    Flows, wireframes and interface design for a client’s product or site, presented through you.

  • Design Systems

    A component system your developers can build against without stopping to ask a designer.

  • Collateral

    Email signatures, cards, letterhead and one-pagers that carry the new brand past the website.

  • Maintenance Under Your Name

    Updates, backups and security monitoring on a monthly retainer, with hours banked for changes. Your client still has one point of contact, and it is you.

White-Label Work

“Excellent work & very insightful. I liked the new streams in UX/UI that he brought to light! Probably the best freelancer that I ever hired and I’m choosy.”

Daniel Rudy, Founder, Rocket Science Web

Questions People Ask

Agency stretched thin?

Let’s Talk About Capacity