Jacob Starr

Digital Designer

ServicesWordPress Development

Custom WordPress Development

Block themes built from scratch, for businesses that want to edit their own site without breaking it.

Why Custom Instead of a Theme

Off-the-shelf themes are built to suit everyone, so they carry a lot of code your site never uses. Page builders let anyone move anything. That means one edit can knock a page out of alignment.

A custom block theme is built for one business. The design lives in the theme, and the content lives in the editor. So you change the words and images whenever you want, and the layout holds.

How the Theme Is Built

Colors, type and spacing are set once, as design tokens in the theme. Every block reads from them. So changing the brand color changes it everywhere at once.

Each section of a page is a locked pattern. Editors can change what is inside it. They cannot drag it into a shape the design was never meant to hold. On the Burt Foundation site, the board roster even lays itself out for however many people are on it.

The theme’s code is version-controlled and kept separate from your content. So updating the design never touches a page someone wrote.

What a WordPress Build Includes

  • Custom Block Theme

    Built from scratch around your design system. No purchased theme and no page builder underneath.

  • Editable Patterns

    Every section you need as a locked pattern, ready to drop into a new page without a developer.

  • Forms and Integrations

    Inquiry forms with spam protection, and CRM connections where you need them. Techromatic’s forms write straight into Zoho.

  • Launch

    Staging and production, domain and DNS, SSL, and redirects from every URL your old site had.

  • Care

    Updates, backups and security monitoring after launch, with hours banked each month for structural changes.

WordPress Builds

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