Infrastructure in New Orleans is pretty terrible. Potholes & frequent unannounced road closures make commuting a nightmare.
I envisioned a navigation app tailored to New Orleans that embraced these oddities.
A New Orleans specific platform creates a digital marketing opportunity for local businesses, giving back to an amazing city and community.
I conducted a qualitative survey to identify pain points and features that would encourage commuters to switch navigations apps.
Key user takeaways:
Would love to earn rewards just for using an app they would otherwise use.
Want better reporting of local road closures for more accurate ETAs.
Need support for various travel methods, including streetcar.
These takeaways underscored what would become LagniAPP's clever rewards ecosystem.
Reporting or confirming street hazards earns users points.
Points can be redeemed from local businesses, and partnered businesses are highlighted through the app.
Incentivized reports leads to an optimally accurate navigation system.
With the core features solidified, I defined two audiences and flows they may take on LagniAPP.
LagniAPP was built for New Orleans, and emphasizes Mardi Gras in its brand style.
In Cajun-French lagniappe means "a little bit extra," like a small gift or surprise.
LagniAPP is a little something extra for everyone:
Gifts from local companies for commuters.
Another marketing channel for businesses.
Infrastructure improvements for the city.
The name was more than just a pun… it was a commitment in the product's experience to build in moments of mutual benefit.
View the range of digital design work I've done across mobile and web.
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