GLP & Sons is run by two brothers, Eric and Elton. The work spans public infrastructure, restaurant and hotel buildouts, and commercial interior fit-outs, much of it for public agencies. GLP needed a premium website that communicates their professionalism to potential contractors, clients, and partners.

Benchmarking against the category caps you at the category. So I refused to let another contractor site stand as the reference, or “better than theirs” as a definition of done. The client wanted to anchor to website precedents they admired, but I encouraged them to get granular, down to the section or micro-interaction, and let those ideas drive the rebuild.

Looking a category above only wins the first screen, and the buyer here is a public agency. So the Services page takes each stage apart into governance, cost, scheduling, safety, close-out and warranty. That is what an agency actually evaluates, and the half most contractor sites never write. The look buys attention, the detail keeps it.

GLP’s media library was not robust, but it had some bones. I used AI to fill in the gaps. First, enhancing and upscaling owned and stock frames until they held at full width. Then turning owned still assets into moving footage for the hero reel and the video running through the site. The whole library went through an optimization pass after that, clip by clip, trading resolution and duration against the frame each one occupies. Push it too hard and the quality collapses. Leave it too soft and the site would blow through the bandwidth of Vercel’s hobby tier.

This was the first client I landed without warm word-of-mouth, so nothing got the benefit of the doubt. Every decision had to be explained out loud, as I made it, earning its place. It also taught me a lesson in client relations, and selling my services with confidence in my ability to deliver.

The site is hand-built in Next.js, and I transferred it to the brothers’ own Vercel account rather than leaving it on mine. The engagement closed cleanly, with a possible future project for their IT division.