Clairvista was in stealth: a founder, cofounders and a thesis, with nothing public, so the identity had to go first and hold up in rooms where nobody could be told what was being built. The venture sat between commercial real estate and supply chain logistics, and the product’s heuristic was spatial efficiency — like cargo fitting snugly into a tight container. So I constructed a version architecturally in Rhino 8, oriented isometrically, before realizing an axonometric version fit the heuristic better, while reading more like a “C.”

I wish I could disclose more about the project, but the heuristic guided me to the understanding that digital craft doesn’t need to be limited to flat design softwares, and you can make lemonade out of anything if you are creative enough.